Frankfurt,
Germany
Concept DEVELOPER
CopywritER
INNOVATOR
Creative Director
I’m Chris Endecott,
Creative Director,
Copywriter, and big fan
of ideas that actually
go somewhere.
For over a decade, I’ve been helping brands say what they really mean and do it in a way people actually notice. No fluff, no filler, and definitely no “let’s just make it pop.” Just thoughtful ideas and words that feel honest, not overcooked.
I’m a copywriter who also gets design, a strategist who’s not afraid of a trend, and a tech nerd who believes AI can elevate stories and not replace them.
I’ve worked with great people, made work I’m proud of, and learned that creativity and kindness aren’t mutually exclusive. If you’ve got a project, a brief, or just wanna chat, I’m all ears.
Let's talk
Brands I've worked with
What makes me different?
Where ideas are born (and occasionally survive).
Coming up with concepts isn’t about chasing shiny things or stapling “disruptive” to everything. It’s about finding an idea that actually makes sense and then making sure it doesn’t die in a 47-person feedback loop.
Big thinking, not big talk
Digital-first, channel-aware, reality-checked
Made to survive feedback loops
Words. In two languages. Used responsibly.
I write copy that sounds like a person wrote it. A person with taste. Whether it’s German, English, or the beautiful mess in between, I make sure every word earns its place. Unless it’s lorem ipsum, then sure, go wild.
DE/EN copy without the lost-in-translation energy
From big brand lines to tiny CTAs (yes, they matter)
Tone of voice that’s more than just “witty but approachable”
For people who scroll fast and judge hard.
Digital is messy. Social is brutal. I make content that feels right where it lands: authentic, relevant, and blessedly free of “we just cut down the TV spot” energy.
Ideas made for the platform, not just shoved onto it
Trend-aware, algorithm-respecting, audience-honoring
Content that knows when to shut up (rare skill)
Thinking before doing. Wild, I know.
Creative needs direction. Not 50 slides of fluff, just a clear understanding of what we’re doing and why. Strategy should be useful, inspiring, and ideally take less time to read than the Terms & Conditions.
Brand platforms that aren’t copy-paste clichés
Insights that spark ideas, not yawns
Creative filters that help ideas thrive and not just survive
Curious about what’s next. Selectively impressed.
I love playing with new tools, especially when they help tell better stories. AI? Fantastic. As long as it’s not used to replace creativity, empathy, or, you know… actual thinking.
Smart AI use that enhances, not erases
Creative tech with a purpose
Open to new things, allergic to gimmicks
Testimonials
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“I have no clue what he does...but he's a pretty good kid!”
My Mom
“Chris has that rare blend of creativity and strategic thinking. He’s the guy you want on your team when you need fresh ideas that actually work.”
Martin Biela, Chief Creative Officer, MRM Germany
“Turning complex challenges into simple, impactful ideas is where Chris truly shines. His creativity, energy, and sense of humor make every project a pleasure.”
Olaf Haarsma, Founder & Creative Director, Gustaaf
© 2025 – Chris Endecott